KEY MEDIA CONCEPTS

 • Representation: The portrayal of individuals, social groups, and ideas in media, shaping audience perceptions through specific media techniques and conventions.

• Language: The use of media codes, forms, and techniques to construct meaning and communicate messages effectively.

• Industry: The process of producing, distributing, and marketing media texts, including the economic and institutional factors behind them.

• Audience: Strategies for targeting, engaging, and influencing audiences, as well as understanding how they interpret and respond to media content.

By studying these concepts, students develop critical thinking skills and a deeper understanding of how media shapes society.